Jaguar have long been developing unique cars under their ‘Special Operations’ department. But now they have officially announced as a new business division.
Under the lead of John Edwards, Jaguar Land Rover Special Operations will offer a range of products and services:
- High specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions.
- Truly bespoke commissions and an extended choice of colour and trim specifications and accessories.
- Heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.
- A new portfolio of branded goods that will engage with a wide audience of current and potential customers.
Jaguar Land Rover will be building a new dedicated Technical Centre which will house 150 specialists, a customer commissioning suite, premium vehicle personalisation and F1 inspired flexible workshops. The new Technical Centre will be built close to the current headquarters.
A new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type recreations and will also allow the newly formed heritage team to expand its servicing and restoration services. The newly expanded heritage business will be open from August 1st.
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