Mental health isn’t talked about enough, that’s a widely known fact. While everyone ‘goes gym’ to look after their physical selves, inside is a little more elusive when it comes to actually talking and acting.
Takona aims to change this.
Started by Lewis Warren, and young entrepreneur based in Nottinghamshire his love of cars and idle doodlings as a kid have spawned a clothing brand that donates 10% of all sales to a chosen mental health charity each month.
Lewis found escapism in working on his first car, a 1998 Mini Mayfair. Project cars or modifications do that to you, you get wrapped up in the work, or planning the next thing. Hours in the garage underneath your motor pass by in what seems like minutes.
It’s the problem solving, the challenge that takes you away from your everyday life. It’s certainly something we’ve felt when working on the Project 106 GTi.
Takona was a car brand invented by Lewis in his younger years, now it’s emblazoned across merchandise you can buy. There are two individual styles to Takona, one is the subtle colourways famous to every petrolhead, think Martini, Gulf Racing, BMW M-Sport – you get the picture.
The second is their main slogan ‘Its Ok To Tlk’. These can be found on embroidered hoodies and printed onto tees with a funky cross wrench logo.
All items are made to order, the quality is high, and the graphics are clear. Lewis uses sublimation printing as it bonds the image into the material for added durability.
Anything that boosts mental health is a win with us, far too many men and women each year succumb in silence to their own thoughts. Whether purchasing Takona gets you talking about mental health, or that 10% goes toward a specific charity, you will be making a difference.
The clothing is cool to boot, so it’s a win-win.
Currently, there’s a Kickstarter running to help launch the brand, you can get in on the action here.
Alternative you can follow their journey on Instagram.