JBL have teamed up with Ferrari for an amazing road trip. The trip is to celebrate JBL Professional’s partnership with Ferrari since 2008. JBL equip all of todays Ferrari’s with top end sound systems, in the FF a 7.1 surround sound experience can be had through 15 speakers, totally 1280 watts.
Last week in Liverpool they held the inaugural event at the legendary Cavern Club, we went along to find out what it was all about.
There’s no better way to launch your fantastic new product and celebrate an iconic partnership than by hosting an event, and bringing your legendary friends along for the ride.
That’s exactly what JBL by Harman did when they paired up with Ferrari, to bring you sound like you’ve never heard before.
Liverpool’s event, held fittingly in the city’s legendary Cavern Club known for not only The Beatles but its fantastic nights of live music, was just one of four held around the world. Ferrari joined in by showcasing two of their cars outside the club – a stunning Ferrari FF, and Nick Masons very own Le Mans Ferrari Daytona. The FF was about to set off and be at every one of the JBL events.
For the event, all the stops were pulled out as along with the Ferrari’s, guests were treated to champagne, a brilliant night of browsing JBL’s new products, and live music including local talent Natalie McCool, Canadian rockers Jonas and The Massive Attraction, British singer songwriter Jamie N Commons and Brit award winner Kate Nash – all of whom are known for their stunning live shows.
JBL by Harman were launching speakers and headphones that are not only stylish, easy to use and comfortable but had the highest audio innovation, to make your music sound live – no matter where you were listening to it!
The headphones proved extremely popular, feeling like they weren’t there when worn, they were that comfortable, and with a push of a button you get that authentic ‘live’ resonance.
So, this the event rolls on into 2 more cities before finishing it’s journey in Hamburg all the way showcasing JBL by HARMAN’s amazing ability to make the music you are listening to – whether it be through speakers or headphones – sound as if you are at a concert.
I can now see why JBL / HARMAN have been award Top Supplier by Ferrari!
Jenny Hunter – Reporting