Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year.
The meat of the story:
- Infiniti models from MY2014 to carry Q or QX prefix
- New nomenclature symbolises new brand direction and the commitment to Infiniti under the leadership of Johan de Nysschen
- The use of Q & QX captures the inspiration within the next generation of Infiniti models, while relating back to Infiniti’s roots of the Q45
- New premium sports sedan to launch at NAIAS 2013 will be first Infiniti to carry new Q badge