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Car Features

Customizing your Car for Professional Use – Tips and Advice on Graphics

9 May , 2019  

For professional tradesmen, word of mouth is often the best way to get new customers. In fact, 92% of people trust recommendations from friends or family over any other type of advertising, according to Nielsen Research. However, there are other ways you can make your business better known to the public, and for fairly low cost as well.

For instance, your work van can act as a traveling advertisement for your company, just like the Tyres On The Drive fleet. No matter what your trade is, if you choose the right letter graphics for the side of your vehicle and use concise and clever wording, you could end up receiving a massive increase in custom. So, what are the best ways to go about perfecting the design?

What to Write

 

Before you decide on letter design for the vinyl graphics on the side of your car or van, you should consider what the words are going to say. There is limited space, so you need to convey your message as concisely as possible, while also taking into consideration other factors such as avoiding false advertising. Don’t claim to be certified if you are not, and don’t say that you offer services that you don’t. From a legal standpoint, false advertising overlaps with intentional wrongdoing or even illegal activity, and can get you sued. This is something which isn’t covered by professional liability at Next Insurance, although such insurance will normally cover accidents and mistakes, so getting it right is imperative.

Your business name, a brief but accurate description, and contact details are the most important things to include on the side of your vehicle.

 

Design

When designing the lettering it obviously needs to be big and bold in order to attract attention. The color of the words is also an important thing to think about it. There has been extensive research into the psychology of color and how it can affect people’s perception of something.

For instance, white symbolizes cleanliness and purity, so would be a great choice for a decorator. Black symbolizes authority, and could be good option for an electrician or plumber. Brown symbolizes dependability and efficiency, which would be a strong option for a carpenter. Think about the message you want to convey  before choosing your colors.

 

The Importance of a Logo

 

 

Along with the lettering, it is crucial to have the logo of your company on the side of the vehicle. If done right, your logo will be instantly recognizable and could set you apart from the competition, creating brand awareness locally even if you’re running a small business.

According to research, the human brain is hardwired to understand and memorize shapes. If you think about some famous logos, such as for McDonalds or BMW, it’s likely that you can instantly picture the design. This has helped the companies do business because they are so recognizable and play into people’s desire for familiarity. It may even be worth investing in a professional to design your logo for you, considering how useful it can be.

It is a wise idea to have a clear plan about your vehicle graphics before you approach a company which specializes in applying it to the side of your car or van. Getting it right could end up being worth a considerable amount of extra income from additional customers each year.

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By  -    
Owner / Editor of Carwitter - French car fiend, hot hatch lover. Freelance writer and car journalist I've turned my passion for cars into my livelihood.