Today Rolls Royce announced the name of its drop head Wraith – Dawn.
Named after the iconic 1952 Rolls Royce Silver Dawn. Only 28 cars were ever made, but this new model wont be so limited.
Rolls Royce say..
‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.
The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life.
New life, new possibilities, fresh horizons – a tingling, anticipatory ambience in the air – all signified by a new Dawn.
Dawn will launch in the first half of 2016, so we have a while to wait yet.
In the meantime check out our awesome Rolls Royce Wraith review!