Given a brand like SKODA’s history, it was always going to be a brave marketing move to call one of your models, Superb.
But back in 2001 that’s what they did. And, I’m sure I wasn’t the only one to give a little chuckle the first time I heard it.
Back then, SKODA , was still suffered from an image problem. Basically SKODA and Lada were on a par image-wise – Naff. But time has proved my little chuckle greatly mis-placed.
SKODA has proved itself handsomely over the years under VW’s ownership. The image issue has all but been resolved, with SKODA’s models now being taken as seriously as any of the other brands in their respective classes. And not without good reason!
With that said, it is time to welcome the new Superb.
It now has a more striking presence with sharper lines and, according to SKODA, a coupé-like profile. It’s grown slightly, providing even more interior space and a significantly larger boot. All this and they’ve managed to reduce the Superb’s weight by 75kg!
Along with announcing the arrival of the new Superb, the once Czech brand is turning it’s attention to the fleet market by offering the ‘SE Business’ variant.
Over and above the existing ‘SE’ model, the ‘SE Business’ gets Alcantara upholstery and front and rear parking sensors. Furthermore, the Amundsen touchscreen satellite navigation system is standard, including Bluetooth telephone integration and Smartlink.
Given that the ‘SE’ already hosts dual-zone air-con, lumbar support, cornering front fog lights, electrically folding door mirrors, Front Assist and Adaptive Cruise Control, the new Fleet-focussed variant, at no extra cost over the ‘SE’, must be a serious consideration for fleet buyers.
Prices start from £21,590 for 1.6 TDI 120PS model.
For those of you who still consider SKODA a brand for those near the bottom of life’s motoring ladder, think again. Times, for SKODA at least, have changed. So come on, can we please all take SKODA seriously now?
Owner / Editor of Carwitter – French car fiend, hot hatch lover. Follow @car_witter