Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year.
The meat of the story:
Infiniti models from MY2014 to carry Q or QX prefix
New nomenclature symbolises new brand direction and the commitment to Infiniti under the leadership of Johan de Nysschen
The use of Q & QX captures the inspiration within the next generation of Infiniti models, while relating back to Infiniti’s roots of the Q45
New premium sports sedan to launch at NAIAS 2013 will be first Infiniti to carry new Q badge